About Me

Dan running marathon

A One-Person Web Partner Dedicated to Your Success

Hi, I’m Dan. A tech-savvy web developer and digital marketer with over 20 years of experience creating websites, improving online visibility, and helping small businesses build a strong digital presence.

I’ve always believed that great web solutions shouldn’t only be available to companies with big budgets or dedicated teams.

My goal is simple: to give every business access to modern, effective, and affordable digital services. Without the confusion or complexity.

My Background

I started my journey with a strong foundation in computer science, later earning a degree in advertising, and eventually combining the two into a career that sits perfectly at the intersection of technology, design, and marketing. Over the past two decades, I’ve worked across a wide range of projects including websites, SEO, e-commerce, branding, hosting, troubleshooting, maintenance, and more.

This diverse skill set is intentional. It allows me to deliver complete, end-to-end solutions instead of forcing clients to juggle multiple freelancers or agencies.

I primarily support:

  • Small businesses
  • Startups
  • Independent creators
  • Local companies in Malmö & Skåne
  • International clients needing an English-speaking developer in Sweden
  • Anyone who has had bad experiences with developers in the past

“Jack of All Trades, Master of None” — By Choice

I often describe myself as a “jack of all trades, master of none” not as a limitation but as a philosophy.

The digital world moves quickly, and businesses need broad, adaptable expertise. By working across many disciplines, I stay flexible and capable of delivering what small businesses truly need:

  • Websites that look great and work flawlessly

  • SEO strategies that actually improve rankings

  • Visual content that tells your story

  • Reliable hosting, backups, and maintenance

  • Clear communication and long-term support

This approach lets me manage every part of your project personally. No outsourcing, no handoffs, no middlemen.

lightbulb in a thinking cloud
view from a plane window

From Australia to Sweden

Originally from Australia, I bring an international perspective and a communication style that is clear, direct, and easy to work with. I lived in Stockholm from 2014 to 2017, moved back to Sweden in 2020, and have been helping local businesses across Malmö and the wider Swedish market ever since.

Because I’m fluent in both English and Swedish, working with clients here is seamless. Many appreciate having someone who understands Swedish business style while also being able to work comfortably in English when needed.